INOA L’Oreal Ammonia Free Colour

L’Oreal Professionnel’s Colour Revolution has begun at Enzo Beauty!

INOA is the first 100% ammonia-free permanent colorant that uses Oil Delivery System technology and it is exclusive to L’Oreal Professionnel. INOA heralds a change in modern hair colouring, from its advanced technology to its sensorial in-salon experience, and is now available to clients here at Enzo Beauty salon.
Featuring a portfolio of 40 hues with the ability to lighten up to three levels, darken hair and perfectly cover 100% white hair, INOA offers perfect colour results and L’Oreal Professionnel’s most true and predictable shades ever.


Until now, ammonia has been the ingredient of choice for great permanent colour results. Now, L’Oreal Professionnel has invented a new technology to achieve the same performance and results as ammonia based colorants whilst offering multiple benefits. The secret: Oil Delivery System (ODS) technology. A breakthrough oil base that drives the colorant into the heart of the hair fibre without the need for ammonia and provides greater respect for the hair. It is designed for greater scalp comfort and helps protect hair quality from root to tip*. The ODS is a breakthrough oil base that optimises the action of the colouration system and helps respect the protective layer of the hair**. The hair fibre is protected application after application, tests show after 9 uses hair is as smooth as before colouration***.

*Helps maintain the hair’s natural level of lipids and essential amino acids.
**Lipid preservation test. INOA vs. Classic permanent colouration after 5 applications.
***Instrumental test after 9 applications.

Colouring Short Medium Long
INOA Colouring
(Colour on the roots  £32.50)

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